The reach of a responsible business can be both near and far. 3 Million new trees later, Jonathan Wild's approach is "not about throwing money at problems but finding ways to solve them", a skill that is often born of SME experience. What difference does your business make?
The catalyst for Bettys & Taylors’ tree-planting programme wasn’t international policy or intergovernmental treaties, but ... seven-year-old Chloe and five-year-old Daniel in tears, having watched a report on the BBC’s Blue Peter programme showing the deforestation of the Amazon. Wanting to be a good dad, Wild promised to “replant those trees”. The result of his off-the-cuff promise was Bettys & Taylors’ “Trees for Life” scheme.