How does a business that until recently was the preserve of the middle classes and which many observers said was destined to fail with the rise of internet price comparisons across much of its product range come out as a clear winner?

Values - long standing, deep rooted values that inform every decision. Couple that with an ownership structure that means they can make investment and pricing decisions based on those values.

What JLP do isn't magic - it is available to any organisation that knows why it does what it does and how it goes about it. Choosing what it needs to do then becomes much clearer.